Privacy Policy for SMS Messaging

Introduction

Effective date: 8-24-2026.

At ​The Samaritans, Inc.​, protecting your privacy is our priority. This Privacy Policy explains how we collect, use, and safeguard your information when you opt into our SMS program, which includes our direct service programs (Hey Sam, 24/7 Helpline, SOSA, etc.) and marketing campaigns. By enrolling, you agree to these terms, which comply with the 2026 Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices.

1. Information We Collect

  • Phone Number: The mobile number you provide to receive SMS messages.
  • Name: Name of contact if provided
  • Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
  • Consent Records: Timestamps and methods of opt-in (web form, user-initiated inbound SMS text, keyword, verbal, paper or e-mail).

2. How We Use Your Information

  • Send SMS messages (direct service program communications, notifications, updates, and reminders) per your opt-in preferences.
  • Demonstrate regulatory compliance (TCPA 2026, Campaign Registry).
  • Improve messaging and measure engagement.
  • Crisis program quality assurance and training

3. One-to-One Consent Requirement

Under the January 2024 FCC ruling, opt-in consent applies solely to ​The Samaritans, Inc.​. We do not share your consent with third parties or affiliates unless you expressly agree.

4. Message Frequency & Data Rates

The SMS message frequency will vary but will not be more than ​3-5​ messages per day, except for direct service program conversations, and unless there is a notification event. Message and data rates may apply; check your carrier’s terms.

5. Opt-Out & Help Instructions

  • Text “STOP” to any message to unsubscribe immediately.
    • A Samaritans team member will follow up immediately via phone call with contacts who unsubscribe while at imminent risk for suicide.
  • Text “HELP” for assistance or contact us at ​info@samaritanshope.org​ ​or 617-536-2460​.

6. Data Sharing & Disclosure

  • We will never sell your data.
  • We may share data with service providers (e.g., carriers) with strict confidentiality regarding SMS delivery.
  • National Do Not Call Registry (DNC) protections apply to SMS; we honor existing DNC registrations unless you expressly opt in.
  • See our crisis programs confidentiality policy for questions regarding confidentiality while using our 24/7 Helpline and Hey Sam.

7. Security of Your Information

Reasonable measures are in place to protect your data, though no system is infallible.

8. Record-Keeping & Proof of Consent

We retain opt-in and opt-out records, including timestamps and consent methods, to comply with TCPA 2026 and Campaign Registry guidelines.

9. Changes to This Policy

We may update this Policy as laws evolve. Material changes will be communicated via SMS or on our website. Continued use after updates constitutes acceptance.

10. Contact Us

If you have any questions about this Privacy Policy or wish to update your SMS preferences, you can contact us at:

  • Email: ​info@samaritanshope[dot]org​
  • Phone: ​617-536-2460​
  • Address: ​41 West Street, 4th Floor, Boston, MA 02110​